REF proudly offers products made with nature and science in perfect symmetry – for the finest quality and highest efficiency in products that simply work.

With carefully selected ingredients in combination with innovative technologies REF will consistently be able to create and deliver high-performing and contemporary products. 

Natural Beauty is what guides us in everything we do. In the sense of simplicity, sustainability and quality and in terms of embracing all the world’s diverse people.

 We empower individuality and uniqueness through high-quality products for any hair type.

REF is a beauty brand focusing on high-performance hair products within care and styling. 

We use the highest quality, natural ingredients combined with non-toxic alternatives and advanced science, to create amazing products that are good to the hair and the environment.

Equally important is our passion for style and beauty, with meticulous attention to detail in product, experience and design.